One of our best customers, Susie S., recently gave us a glowing review on her FB page. One of Susie’s friends asked her, “What's different about this line of products? Why do they work so amazingly well?” This was my answer to the lady's inquiry. 

Disclosure ~ the photograph of my Wife, Houi, the Founder of Kajinoor, and our grandson, Kaden, was slightly adjusted in Photoshop for color hue, exposure level, and Gamma correction. No air-brushing, burring, or smoothing filters were used. 

"I am delighted to answer your question. Kajinoor products are formulated with some ingredients that are found in many brands, from small boutique companies such as ourselves to the global giants, but our ratios and concentrations differ. Our founder, my lovely Wife, Houi, chose these formulations. Our ingredients are a mixture of those that have kept her skin youthful in appearance for several decades, and what she deems are the best of the best. She is almost 60, yet people think she is 10-15 years younger. Just as gourmet foods are better when quality ingredients are used in their preparation, our formulations are blended from premium-sourced ingredients. Our products are not only cruelty-free, but they contain no animal by-products. For instance, our squalane (hydrogenated squalene) is harvested from vegan sources rather than shark liver. Sadly, millions of sharks are killed yearly to provide this powerful substance to the beauty industry. 

Based upon our customer feedback, we feel very confident that our products can go head-to-head with global prestige brands like Shiseido and Lancome, but our price points make Kajinoor a much better value, and we have a money-back guarantee. Our ingredients have been time-tested for stability throughout the beauty industry for years and have been shown to produce results. While we will add "before and aft" photo studies in the future, please understand this - we will never present insulting Photoshop manipulations of our case studies. Even large global brands and dermatologists’ offices use this deceptive practice. As well, we will never make exaggerated claims about our products. If this costs us sales, then so be it. Unethical practices would not only be a disservice to our customers but, in the long run, would be an even greater disservice to us. Integrity and honesty are among our core values. And Value is what we want to offer you because we value You. 

I’ll end with this - When Houi and I began discussing this venture in July of 2022, the first question we asked ourselves was, “What value proposition can we offer to our customers, and who, beyond our customers, can we help?” We've stated that we strongly believe beauty begins as an inside job. Proper nourishment, hydration, and vitamins are of vital importance. But so is the spirit. We all know that a beautiful soul radiates outward. Kajinoor just offers a bit of icing for the cake. We hope to raise women’s awareness of their own unique beauty and for women to celebrate that together - as a community. Click on "Our Story" to learn more about Houi's incredible journey. The grueling hardships she faced as a teenager in Southeast Asia and her triumphant journey to freedom molded her into the strong, compassionate woman she now is. To that end, a portion of our proceeds goes to help girls in third-world countries reach their potential and to bless them with resources that Houi did not have. I hope this gives insight into who we are, what we offer, and why we started Kajinoor.

Be strong enough to be beautiful. Be beautiful enough to be strong.

-Alfred B. ~ Kajinoor Branding Director